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relationship between 2 custom entities and contact entity

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Hello,
 I'm having a hard time trying to create entities and to link them with relationships.
Could someone help me on a concreate case in hope I will be able in the future to deal with them alone?

Here is the case:
I have my contacts on one side. 

On the other side, I have a 'data matrix' where you can find:
- the X axis called 'market'
- the Y axis called 'segment'

It gives you a table where you put contacts into it depending on the market and segment they belong to, like this:

market1 market2market3market4etc.

segment1
segment2
segment3

For example, a contact can belong to (market1-segment3) and also why not to (market4-segment3).

CRM users should be able somehow to associate a market with a segment for contacts. I would like to avoid building simple dropdown lists.

So, I have:
- 1 default entity contact
- 1 custom entity called 'market'
- 1 custom entity called 'segment'

Am I clear?

I am totaly lost on a logical point and relationships are not clear for me.

Also, this solution should be 'user-friendly', as dumb to use as myself :)

In the future, it should allow to build advanced search, like 'find me all contact that are into this market/segment".

Thank you!


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