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How to select data from an external DB to create a new record in CRM

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This is for on-premise CRM 2011

We have an external SQL DB that contains contact information for companies. Our CRM gets a feed from this system but it is at least a day behind.

We would like to have the ability when a user is on the account form to click a ribbon button. That button should open a page that has queried an external DB based on the account the user was on to show a full list of contacts for that company. The user can then select the one desired and associate it to that account record - also creating on the fly a new contact record if it does not exist already.

What would be the best supported way of doing something like this?

Regards


Rob


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